Jody Xiong of DDB China in conjunction with the China Environmental Protection Foundation created this wonderful outdoor campaign to create a subtle visual reminder of the environmental benefits of walking versus driving. Enormous white canvases with a bare tree were placed across 132 crosswalks in 15 Chinese cities. As pedestrians crossed their shoe soles were imprinted with a small amount of green paint, leaving behind a trail of leaf-like footprints. BBD estimated that nearly 3,920,000 people passed through the installations, and the final posters were eventually hung has billboards in several urban locations. Awesome!
(Source: in-the-middle-of-a-daydream)
(Source: thefallendrought)
(Source: another-set-of-b0nes)
William Faulkner
(via her0inchic)
Reader’s Bill of Rights
1. The right to not read
2. The right to skip pages
3. The right to not finish
4. The right to reread
5. The right to read anything
6. The right to escapism
7. The right to read anywhere
8. The right to browse
9. The right to read out loud
10. The right to not defend your tastes